Science and Public Health: When Messages Cross

Public health authorities are in a significant bind when it comes to persuasion. Encouraging people to adopt healthier lifestyles is key to better individual and social outcomes (from less disease to lower costs). Changing behaviour is, however, not easy as evidence from growing obesity rates to continued smoking . A further challenge emerges from the fact [...]

Is the survey you are completing research or customer relationship management?

A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks closely they appear to be something else. The biggest hint that it is not really [...]

Did Market Research Predict the Rise of EReaders?

Like them or not, ereaders are quickly taking off. Which raises the question, did market research predict the rise of ereaders? It is an interesting question when we consider that ereaders are a disruptive innovation. In fact, forms of ebooks have been around for a long time without ever taking off in terms of consumer [...]

Consistency is Critical Element of Brand Success

The best brands provide a consistent customer experience that reflects their core value proposition. Everything they do (and how they do it) contributes to the same image of the brand. Unfortunately, many companies fail to recognize the link between the customer experience they generate and what they think their brand stand for. Take Clublink as [...]

Much a “Social” do about nothing?

Netflix recently announced that it reaches 25 million subscribers which raises the question, was all that social media angst about the Netflix price increase much ado about nothing? Two things should probably be stated before speculating that it probably was: 1> Netflix screwed up. Let’s get that out of the way. There is no question that [...]