With Do-it-Yourself Options There is No Excuse Not to Understand Your Customers

In the past several months I have worked with organizations who have, gasp, collected their own survey data using Survey Monkey. In one case, I was able to offer input into the design and in the other I came in after the data was already collected. Other professional market researchers may scoff at the use [...]

Why DIY Surveys are Good for the Market Research Industry

It may seem paradoxical but the do-it-yourself (DIY) online survey applications are not all bad for the market research industry. Even if small boutique firms like mine often do not use the tools themselves, preferring to out-source to someone who can manage the whole online field process (from programming to invitation to data delivery), there [...]