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Beating a Dead Horse: Election Polling is Flawed

September 8, 2012

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Just this week, we got another pseudo apologetic letter about why election polling is sometimes (perhaps even often) inaccurate. This time it was from Peter Loewen (an Assistant Professor of UofT). His article in the Ottawa Citizen is here but, it like many similiar pieces completely misses the point. Pollsters are in a unique an […]

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Of Robots and Consumers

March 1, 2012

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Robots do wonderful things. They dispose of bombs and take care of other dangerous things us mortals would rather not do. They also vacuum your home if you have a roomba.  All well and good unless they are calling your house! The recent controversy in Canada over the use of robo dialing to influence the election by annoying the […]

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Why a Crackdown on Rogue Market Research in Canada is Hard to Imagine

December 30, 2011

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While the industry remains largely healthy in Canada, it is under considerable pressure to define and enforce standards. What is now playing out (partially, in the press) reflects the fundamental tension evident in new ways of doing things as well as the difficulty of self-regulating industry associations to deal with change. Yet another news article […]

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Collaboration and the Art of Business

December 15, 2011

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Business is ruthless. Business is ultra competitive. Business is about winning. It is all of these things until it is not. Sometimes it is about collaboration, about working outside of the box, about doing something together. There is always risk involved in collaboration and it not the right approach for everyone. That said, small companies […]

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We Overvalue Norms… in Market Research and in Life

December 13, 2011

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As a society we value norms — how is something compared with the “normal”. School starts it off but throughout our lives we seem to find ways to comparing ourselves to some normal. Even online we have developed measures of how we are doing relative to some standard (see klout). When we reduce ourselves to […]

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