Tag Archives: CCI

The Fragile Nature of Consumer Confidence

April 22, 2013

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The impression one gets from a casual following of economic news is that Canada is doing well but not outstanding. There are concerns about Europe and the U.S. but these seem divorced from the day-to-day lives of most Canadians. Nevertheless, consumer confidence has dropped quite precipitously over the past three months. According to TNS Canada, […]

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The Stagnation Phase: Evolution of Consumer Confidence

July 19, 2012

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There are no shortage of real world indicators of economic performance of an economy and its implications for everyday citizens but sometimes a public opinion measure offers us a clear alternative to hard economic stats. Since 2004, consumer sentiment about the economy has moved through four distinct phases and we are now mired in a period […]

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Expectations=Present Evaluations…Its 2004 all over again

August 19, 2011

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In 2004, TNS Canada produced its first Consumer Confidence Index (CCI) and it is interesting that its recent results mirror those from its first surveys. What, if anything, can this tell us about the state of the economy? Canadians, while deeply affected by the recession, regained a lot of their confidence in the economy in […]

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