Tag Archives: customer experience

Is the survey you are completing research or customer relationship management?

October 19, 2011

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A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks closely they appear to be something else. The biggest hint that it is not really […]

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Consistency is Critical Element of Brand Success

August 12, 2011

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The best brands provide a consistent customer experience that reflects their core value proposition. Everything they do (and how they do it) contributes to the same image of the brand. Unfortunately, many companies fail to recognize the link between the customer experience they generate and what they think their brand stand for. Take Clublink as […]

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