Tag Archives: DIY

With Do-it-Yourself Options There is No Excuse Not to Understand Your Customers

October 25, 2011

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In the past several months I have worked with organizations who have, gasp, collected their own survey data using Survey Monkey. In one case, I was able to offer input into the design and in the other I came in after the data was already collected. Other professional market researchers may scoff at the use […]

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Survey Pet Peeve #1: Forcing me to answer things I don’t know

August 3, 2011

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You have agreed to give up your time to complete a survey in return for some hoped for benefit in terms of a better customer experience and you reach the dreaded question that you can’t answer. Consider the survey I just completed for my golf course. Now, the survey is supposed to be about my experience […]

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