Tag Archives: election polling

Beating a Dead Horse: Election Polling is Flawed

September 8, 2012


Just this week, we got another pseudo apologetic letter about why election polling is sometimes (perhaps even often) inaccurate. This time it was from Peter Loewen (an Assistant Professor of UofT). His article in the Ottawa Citizen is here but, it like many similiar pieces completely misses the point. Pollsters are in a unique an […]

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Should political polls be held to a higher standard?

September 26, 2011

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Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of political polls continues to be central to both our […]

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