Tag Archives: election polling

Beating a Dead Horse: Election Polling is Flawed

September 8, 2012

4 Comments


Just this week, we got another pseudo apologetic letter about why election polling is sometimes (perhaps even often) inaccurate. This time it was from Peter Loewen (an Assistant Professor of UofT). His article in the Ottawa Citizen is here but, it like many similiar pieces completely misses the point. Pollsters are in a unique an […]

Continue reading...

Should political polls be held to a higher standard?

September 26, 2011

1 Comment


Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of political polls continues to be central to both our […]

Continue reading...