Tag Archives: feature

The Value(?) of Credentials: What do they really tell us?

April 19, 2013

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Over the past quarter century, North American society  has undergone a profound education creep. This is evident in the fact that more and more students are entering university, but also in my impression of the seemingly endless number of new degree programs and industry certifications that have emerged. While the world is no doubt a […]

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Is Harper Re-making Canada in his own Image?

February 21, 2012

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With several months of the Conservative majority in place, we can safely identify the direction on issues which clearly touch on Canadian values and culture. Most prominently, is the “law and order” agenda, much of which seems at odds with expert opinions and science. On other issues (foreign policy; pension reform) he has also staked […]

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Is the survey you are completing research or customer relationship management?

October 19, 2011

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A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks closely they appear to be something else. The biggest hint that it is not really […]

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Paranoia, Lying and the Unwanted Respondent

September 13, 2011

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Clients continue to want to ask people if they are a member of certain, unwelcome groups at the beginning of surveys so that they can exclude them. If you or someone in your family works in market research, advertising, or marketing, chances are, your participation is not welcome. The practice of screening out people based on their association […]

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