Tag Archives: Industry trends

Should political polls be held to a higher standard?

September 26, 2011

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Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of political polls continues to be central to both our […]

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Membership and its privileges… offering something unique

June 27, 2011

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At the beginning of the year, I made the decision to not renew my membership in the Marketing Research and Information Association (MRIA). The MRIA is the professional organization in Canada for market researchers and it a typical professional organization. Six months later, do I miss it? And, what then are the lessons for member-based […]

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What happens when we get it wrong?

January 6, 2011

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Sometimes polls seem to get it wrong. The election result turns out differently than we expected. The product fails at launch despite assurances that it is a winner. The heralded policy proposal is met with scepticism when released publicly. Consider the story that Kim Dedeker told about research failure in 2006: “It’s when we field […]

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According to Google: Public Opinion Surveys and Market Research

December 24, 2010

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If you are interested in the evolution of language then Google’s new little tool is a great way to see how the frequency of a word has changed over time. Using the archive of digitized books, it is now possible to see how often we used certain words (at least in the publications Google has […]

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Is it Really Commodification? Some Thoughts on Market Research

July 16, 2010

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We often view the past through rose-coloured glasses, but it does seem like being a market researcher was easier in the past. To put it simply, it is harder to make money. While exacerbated by the global economic downturn in the past several years, the challenge has its roots in the evolution of polling over […]

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