Tag Archives: market research

Collaboration and the Art of Business

December 15, 2011

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Business is ruthless. Business is ultra competitive. Business is about winning. It is all of these things until it is not. Sometimes it is about collaboration, about working outside of the box, about doing something together. There is always risk involved in collaboration and it not the right approach for everyone. That said, small companies […]

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We Overvalue Norms… in Market Research and in Life

December 13, 2011

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As a society we value norms — how is something compared with the “normal”. School starts it off but throughout our lives we seem to find ways to comparing ourselves to some normal. Even online we have developed measures of how we are doing relative to some standard (see klout). When we reduce ourselves to […]

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With Do-it-Yourself Options There is No Excuse Not to Understand Your Customers

October 25, 2011

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In the past several months I have worked with organizations who have, gasp, collected their own survey data using Survey Monkey. In one case, I was able to offer input into the design and in the other I came in after the data was already collected. Other professional market researchers may scoff at the use […]

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Did Market Research Predict the Rise of EReaders?

October 14, 2011

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Like them or not, ereaders are quickly taking off. Which raises the question, did market research predict the rise of ereaders? It is an interesting question when we consider that ereaders are a disruptive innovation. In fact, forms of ebooks have been around for a long time without ever taking off in terms of consumer […]

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Should political polls be held to a higher standard?

September 26, 2011

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Anyone looking for a good glimpse into the state of the market research industry need look no further than the Open Letter penned by two senior members of Ipsos Reid and the coverage of how other professionals have responded. It shows that (a) the accuracy of political polls continues to be central to both our […]

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