Tag Archives: marketing

We all want relevant advertising.. so what?

July 17, 2012

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Do you want companies to send you or expose you to irrelevant ads? I think not. But maybe this intuition of mine is wrong. What is needed is a scientific study. Thankfully, SAS and Leger Marketing asked some questions on this topic recently. They found that: 60% of online Canadians agree that “I would like to receive offers and promotions […]

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Of Robots and Consumers

March 1, 2012

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Robots do wonderful things. They dispose of bombs and take care of other dangerous things us mortals would rather not do. They also vacuum your home if you have a roomba.  All well and good unless they are calling your house! The recent controversy in Canada over the use of robo dialing to influence the election by annoying the […]

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