Tag Archives: MRIA

Why a Crackdown on Rogue Market Research in Canada is Hard to Imagine

December 30, 2011

0 Comments


While the industry remains largely healthy in Canada, it is under considerable pressure to define and enforce standards. What is now playing out (partially, in the press) reflects the fundamental tension evident in new ways of doing things as well as the difficulty of self-regulating industry associations to deal with change. Yet another news article […]

Continue reading...

Membership and its privileges… offering something unique

June 27, 2011

0 Comments


At the beginning of the year, I made the decision to not renew my membership in the Marketing Research and Information Association (MRIA). The MRIA is the professional organization in Canada for market researchers and it a typical professional organization. Six months later, do I miss it? And, what then are the lessons for member-based […]

Continue reading...

Pollsters, Are You Ready for Your Exam?

March 25, 2011

0 Comments


The dropping of the writ signals the start of the election campaign but it also starts an exam period for pollsters.  The major exam question is known: how close did you get to the election outcome? But there are minor questions, which are as important, and include: Will there be a polling controversy? Will the polls be […]

Continue reading...

Another call for online panel quality metrics

April 14, 2010

1 Comment


It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are equal. The question for clients and researchers who are trying to choose a […]

Continue reading...