Tag Archives: online

According to Google: Public Opinion Surveys and Market Research

December 24, 2010

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If you are interested in the evolution of language then Google’s new little tool is a great way to see how the frequency of a word has changed over time. Using the archive of digitized books, it is now possible to see how often we used certain words (at least in the publications Google has […]

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Facebook Effect: The Allure of Online Communities

September 14, 2010

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Facebook has reached the 500 million user mark and continues to grow even as more social networking options emerge (consider the new Apple music social networking site – Ping). Facebook growth has been tremendous with about 100 million new users getting involved each 6 months. Not only are more people joining Facebook but we are […]

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How Observation Trumps Self-Reports: Lessons from a Nutrition Study

August 4, 2010

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A picture is worth a lot of words and it can really help us explore the decisions people make. This is the main lesson from a recent online ethnography study conducted around food and nutrition. With plenty of quantitative data, the online approach was adopted to not only gives colour to the quantitative data but […]

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Internet Use Trends Up: Content is King

June 9, 2010

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The recent release of the Ipad in Canada highlights the continued relevance of the Internet and web-enabled devices for Canadians. It comes as Canadians gradually (though not completely) move online according to Statistics Canada. The Internet savvy will be surprised, perhaps, by Statistics Canada’s latest findings on Internet that show that 20 per cent of […]

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Another call for online panel quality metrics

April 14, 2010

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It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are equal. The question for clients and researchers who are trying to choose a […]

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