Tag Archives: response rate

Survey Quality: Its all in the response rate?

February 22, 2010


It is well established in the industry that response rates to telephone surveys are declining (between 1997 and 2002, the MRIA Response Rate Committee found that the response rate to omnibus surveys declined from 19% t0 12%). Survey firms are spending more and more effort to reach fewer and fewer people. Not all surveys are […]

Continue reading...