Tag Archives: shopping

How Observation Trumps Self-Reports: Lessons from a Nutrition Study

August 4, 2010

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A picture is worth a lot of words and it can really help us explore the decisions people make. This is the main lesson from a recent online ethnography study conducted around food and nutrition. With plenty of quantitative data, the online approach was adopted to not only gives colour to the quantitative data but […]

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A time for a new retail format for big consumer brands

April 17, 2010

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Chances are that the following happens to you when it comes to grocery shopping. You were the happy purchaser of product ‘x’ until your store decided not to carry it anymore. Your choice was either to substitute (either with a different brand or different product) or to search for that product in another store (but […]

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