Tag Archives: social marketing

Science and Public Health: When Messages Cross

November 24, 2011

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Public health authorities are in a significant bind when it comes to persuasion. Encouraging people to adopt healthier lifestyles is key to better individual and social outcomes (from less disease to lower costs). Changing behaviour is, however, not easy as evidence from growing obesity rates to continued smoking . A further challenge emerges from the fact […]

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What do you “like”?

January 13, 2011

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Internet liking is ubiquitous. It is on my blog, on most social sites, and many others. These like buttons not only offer people the chance to express a positive response but to share this like with their friends. So, what do you like? Are you a supportive friend or brand ambassador? Do you notice what […]

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Washing our hands: The Non-Science-Based Response to H1N1

March 10, 2010

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Science may not provide the answers to all questions, but when we ignore science to pursue other policy objectives we undermine our ability to convince the public. Consider how the approach to social marketing in relation to H1N1 used science. The Public Health Agency of Canada (PHAC) issued two television ads during the flu season. […]

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