Tag Archives: survey questions

Questions I Hate on Surveys: A Continuing Series

April 15, 2013

0 Comments


I spend a lot of time on the Internet, as you probably do as well. It is there in the background when I am working, it is in my pocket when I am walking, it is playing music in the kitchen as I prepare dinner, and it is sending me alarms and notices. When I […]

Continue reading...

We all want relevant advertising.. so what?

July 17, 2012

0 Comments


Do you want companies to send you or expose you to irrelevant ads? I think not. But maybe this intuition of mine is wrong. What is needed is a scientific study. Thankfully, SAS and Leger Marketing asked some questions on this topic recently. They found that: 60% of online Canadians agree that “I would like to receive offers and promotions […]

Continue reading...

Does your scale have a tipping point? Questionnaire Design

March 20, 2012

1 Comment


Question scales come in two types: seesaws and stairs.  The main point of differentiation of the two ideal-types is the presence or absence of a tipping point. See saws have them and stairs do not. When you are thinking about a scale, you need to ask yourself is there a point on the scale that […]

Continue reading...

A Question of Scale: Thoughts on Questionnaire Design

March 12, 2012

0 Comments


I have a love-hate relationship with the 10-point scale. Although it has considerable advantages over its much smaller cousins, the 7-point and 5-point scales, it also comes with some significant drawbacks. It seems to promise so much to the survey researcher. These advantages include: the ability to one number to summarize the result. Yes, there are […]

Continue reading...

The “Magic” of the First Question

November 7, 2011

0 Comments


In the market research, the first question has incredible magic. Like the first sentence in a paragraph or the first line of a movie, that first question can grab the attention or put the respondent off. In addition it can give us more and better information. The magic of the first question is derived from […]

Continue reading...