Tag Archives: survey

With Do-it-Yourself Options There is No Excuse Not to Understand Your Customers

October 25, 2011

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In the past several months I have worked with organizations who have, gasp, collected their own survey data using Survey Monkey. In one case, I was able to offer input into the design and in the other I came in after the data was already collected. Other professional market researchers may scoff at the use […]

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The Challenge of Tracking Research

May 13, 2011

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Comparing research over time is one of the most compelling ways of understanding the POR environment. Although tracking research comes with risks in the interpretation phase (as I discuss here), there is a real power in seeing change over time because the potential biases of a single, one-off survey are mitigated.   An observed statistical […]

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Telling a story about the last data point

March 4, 2011

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Imagine, you are in front of an audience presenting findings from the most recent of a series of polls. The number at the end of the series is lower than the previous point in the series. What do you say? The temptation to offer a compelling story to explain the last data point in a […]

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Confidence is an Elusive… but important… Concept

April 28, 2010

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Yesterday, the Conference Board of Canada issued a news release indicating that confidence in Canada “took a dive in April”. This counters somewhat the findings from the most recent TNS poll which shows confidence at its highest level since April 2008. Survey timing, question items, and index construction, no doubt explain the difference but what […]

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Another call for online panel quality metrics

April 14, 2010

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It is probably not surprising that one of the conclusions of the Opt-in Online Panel Task Force created by AAPOR pertained to quality. As the panel concluded, “researchers should choose the panels they use carefully” (get report here) because not all panels are equal. The question for clients and researchers who are trying to choose a […]

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