Tag Archives: surveys

What is your incentive?

November 14, 2011


I received four survey requests today and one glaring thing stood out about the surveys. Some companies value my time more than others. In three of the cases, there was no incentive to go online and complete the survey. Nothing. A presumption that I value the brand enough to help out was the message. My […]

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Is the survey you are completing research or customer relationship management?

October 19, 2011


A significant proportion of customer satisfaction surveys out there are not really research surveys, they are just customer engagement exercises masquerading as survey research. We have all had these…. on their face they look like surveys but if one looks closely they appear to be something else. The biggest hint that it is not really […]

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