Richard Jenkins Presents at Canadian Council of Food and Nutrition

Jenkins Research is pleased to announce that Richard Jenkins presented at the Annual General Meeting of the Canadian Council of Food and Nutrition (CCFN) on Friday October 22nd. The presentation provided a summary of the recently completed report of the Council entitled “Ethnography Study: A New Perspective on Canadians’ Attitudes and Behaviours Toward Food and Nutrition.”   For […]

How Observation Trumps Self-Reports: Lessons from a Nutrition Study

A picture is worth a lot of words and it can really help us explore the decisions people make. This is the main lesson from a recent online ethnography study conducted around food and nutrition. With plenty of quantitative data, the online approach was adopted to not only gives colour to the quantitative data but […]

A time for a new retail format for big consumer brands

Chances are that the following happens to you when it comes to grocery shopping. You were the happy purchaser of product ‘x’ until your store decided not to carry it anymore. Your choice was either to substitute (either with a different brand or different product) or to search for that product in another store (but […]